Kate Putnam serves as Marketing Director at FS Industries, for which she oversees the Business Development in the North American region. Fond of spending her free time with friends and family, Kate Putnam also enjoys snacking on cheese and crackers. Designing a cheese platter is more challenging than it seems at first glance. One's first consideration is when to serve it, as a before-dinner cheese platter will call for different types and quantities of cheese. In general, guests who are eating cheese before dinner will consume approximately one to two ounces per person and will gravitate toward lighter cheeses. Post-dinner cheese eaters tend to like full-bodied or creamy cheeses but may only eat up to 1.5 ounces each. The host must then decide whether to go for variety or to offer different versions of a single type of cheese. If variety is the aim, include one type of cheese from the four flavor groups: soft, firm, blue, and aged. Another option is to offer a sampling of cheeses made from goat, cow, and sheep's milk, or to plan a variety of different textures. Other hosts prefer a smaller range of differences in cheeses on a platter. Offering a plate of all goat cheeses, for example, can prompt interesting conversation about the taste and texture of each. The same is true of a plate that includes different Bries, cheddars, or other specific styles of cheese. When it comes to cheese platters, there is no one best design. It all depends on the style of the host and Kate Putnam knows how to make it work. The tastes and preferences of those at the table is crucial to the set up.
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Since early 2017, Kate Putnam has worked as the Marketing Director at FS Industries, where she develops go-to-market strategies, programs, and policies to meet the company’s sales objectives. Kate Putnam also co-manages the New Hampshire Instagram account, which is dedicated to sharing photography and artwork that celebrate the state of New Hampshire. When it comes to Instagram, one of the best ways to gain exposure is to build up your follower base through networking. Kate Putnam has this dialed in. Where Instagram is concerned, networking is the act of liking pages similar to yours and interacting with their content. Instead of solely posting to Instagram, take some time to explore other Instagram accounts with a similar theme as yours. For example, if you are wild about animal photography, look up, find, and follow other animal photographers. Spread the love by taking the time to like and comment on some of their photos. Chances are the person will notice your appreciation and check out your account, maybe even following you back in the process. The more you network, the more likely your account is to end up on the site’s Explore tab, where people can find pages similar to ones they have already liked. Similarly, other users who follow the same account might see your comments and decide to give your profile a glance. With a bit of Instagram networking, Kate Putnam realized that not only do you promote a friendly environment on the social media site, but you also increase your own chances of exposure. |
AuthorCEO of Putnam Marketing Kate Putnam oversees business development for the New Hampshire Website development company. They specialize in social media management, and website maintenance and development. Archives
March 2018
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