Since early 2017, Kate Putnam has worked as the Marketing Director at FS Industries, where she develops go-to-market strategies, programs, and policies to meet the company’s sales objectives. Kate Putnam also co-manages the New Hampshire Instagram account, which is dedicated to sharing photography and artwork that celebrate the state of New Hampshire.
When it comes to Instagram, one of the best ways to gain exposure is to build up your follower base through networking. Kate Putnam has this dialed in. Where Instagram is concerned, networking is the act of liking pages similar to yours and interacting with their content.
Instead of solely posting to Instagram, take some time to explore other Instagram accounts with a similar theme as yours. For example, if you are wild about animal photography, look up, find, and follow other animal photographers. Spread the love by taking the time to like and comment on some of their photos. Chances are the person will notice your appreciation and check out your account, maybe even following you back in the process.
The more you network, the more likely your account is to end up on the site’s Explore tab, where people can find pages similar to ones they have already liked. Similarly, other users who follow the same account might see your comments and decide to give your profile a glance.
With a bit of Instagram networking, Kate Putnam realized that not only do you promote a friendly environment on the social media site, but you also increase your own chances of exposure.
CEO of Putnam Marketing Kate Putnam oversees business development for the New Hampshire Website development company. They specialize in social media management, and website maintenance and development.